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Marketing is the study and management of exchange relationships
Marketing research is a systematic process of analyzing data which involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers.
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Marketing is the study and management of exchange relationships
Business Planning
An audit is a systematic and independent examination of books, accounts
Financial Managment
An audit is a systematic and independent examination of books, accounts
Audit & Assurance
An audit is a systematic and independent examination of books, accounts
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Marketing is the study and management of exchange relationships
- How a segment can be differentiated from other segments
- How a segment can be accessed via Marketing Communications
- Can the segment be quantified and its size determined
- In which a firm produced slight modifications of a product
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The marketing orientation is perhaps the most common orientation used in contemporary marketing. It is a customer-centric approach.
